Announcing "Understanding User Sentiment to Nail Product-Market Fit"
Our latest free Ubiquity University video explores how founders and product managers can establish a continuous user feedback loop to make smarter product decisions.
Early-stage founders and product leaders are on the hunt for product-market fit. One of the trickiest parts of this journey is roadmapping and prioritization as you bring your product vision to life as a collection of product features that delight customers and drive meaningful revenue.
In our last Ubiquity University video module “Path to Product-Market Fit”, Ubiquity Extended Team member Veronica Pinchin suggested that there could be a whole module on how exactly to gather user sentiment. Today, we’re announcing exactly that: Former SVP of Product & Design at Tonal (and Ubiquity Extended Team member) Sumner Paine presents “Understanding User Sentiment to Nail Product-Market Fit".
Sumner has spent over 15 years in product leadership including Tonal (where he led Product & Design), Fitbit, and Adobe. His experience includes smart hardware-powered consumer and health/wellness-focused products among other areas.
In this 13-minute Ubiquity University video (watch now), Sumner takes us through the following:
Why Product Prioritization Depends on Continuous Feedback
At Tonal, they improved their net promoter score all the way to +80 through a very specific process centering on user sentiment.
Product prioritization decisions are always being made but the best output comes when you have a current and continuous understanding of user sentiment
It’s tempting to think you already have the right data from customer support, app store reviews, but there are some critical requirements for user sentiment data gathering:
User Sentiment Data Tactics: Outreach, Feedback Collection, Analysis
It can be a mistake to ask users about your product in the middle of their experience (skewed results, etc.)
It’s necessary to have consistent core questions with a representative sample and frequent collection. Tools like Delighted can be great for net promoter score gathering and analysis.
There is just no substitute for founders and product leaders actually reading verbatim individual user responses.
Joining user sentiment data with user data and engagement data can help to understand who exactly is saying what about the product.
Ubiquity University: free, short videos for early-stage startups
We built Ubiquity University to unlock growth for early-stage startup leaders by sharing the latest knowledge and advice for pre-seed, seed, and Series A stage entrepreneurs. We have dozens of free, short (5-15 minute) practical videos that dive into key concepts, mindset shifts, and tactical advice to help startup leaders grow and develop. Our speakers include the sharpest technical and business experts from the Ubiquity Extended Team and beyond. If you know individuals who would benefit from Ubiquity University, please pass this along.
Ubiquity Ventures — led by Sunil Nagaraj — is a seed-stage venture capital firm focused on startups solving real-world physical problems with "software beyond the screen", often using smart hardware or machine learning.
If your startup fits this description, fill out the 60-second Ubiquity pitch form and you’ll hear back shortly.
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